If you are running an eCommerce website, you may want to get new customers and sales from various social media channels. We know how you are planning to expand your online business.
Considering these, we have designed this article with the top 5 social media platforms for eCommerce businesses. Working with these social media platforms, you can increase brand identity, sales, customer size, and many other things that could be done.
In 2023, social statistics showed that eCommerce stores made 40% of their sales from social customers and increased revenue by approximately 30%. Social media channels are a more effective way to spread a business worldwide and maximize your marketing ROI.
Top 5 Social Media for eCommerce Businesses to Crate Brand Channel
Social media platforms allow you to create a social media brand channel where you can include your eCommerce website, customer service area, purchase guides, direct buying system, and many other free features you can utilize to increase sales and revenue.
Here are the 5 best social media platforms for eCommerce business:
1. Facebook
When we think about starting social media marketing, the first platform we think of is Facebook. It is really a great platform for both small and large businesses.
Facebook has almost 2 billion monthly active users who are using it for various reasons. But most people come for entertainment, chatting with friends, or buying something from online stores.
Recently, Facebook exposed their company name as “Meta,” whose purpose is to help businesses grow with Facebook by using their several features like customer insights, planner, monetization, dynamic inbox, and ad tools that can reach potential customers. If you want to grow your business on Facebook, you will need to create a meta business page and setup it professionally using Facebook guidelines.
2. Instagram
Instagram is continuously developing to help businesses reach over 1 billion monthly active users. You can create an Instagram eCommerce store without much effort because they have easy navigation tools to setup a brand.
In 2023, a study illustrated that almost 40% of people use Instagram to purchase online and browse brand pages to find their desired products.
Instagram is a visual social media platform where you can share your eCommerce product images, reels, stories, videos, IGTV, Instagram ads, connect with your audience via live chat, and use hashtags to make your brand popular.
You can also use the Instagram shopping link through stories, where users can directly engage with products with a single tap.
3. Pinterest
Pinterest is an effective social media platform to market your eCommerce platform. It is like creating your own marketplace using the Pinterest pin dashboard.
However, Pinterest has over 500 million monthly active users who are visiting to see relevant product images and find eCommerce buying links from the pin destination.
Many marketers want to know how Pinterest helps sell products. Pinterest is a platform where anyone can pin their product images using its pin board, and it will be visible to the customers who are interested in that particular pin. Also, Google will boost your image in Google image search results.
For example, you have pinned a product for “HP OMEN 16-c0140ax gaming laptop”. Yet, Google will index your post and show it to people who are looking for this product. Once users find your product, they can see the image from your Pinterest business profile, and if they are interested in purchasing this product, they should go to your eCommerce store.
4. YouTube
YouTube is a video-sharing platform where anyone can create a brand channel and publish product videos to attract customers.
As of May 2023, YouTube had 2.6 billion monthly active users who were continuously browsing videos and exploring product reviews. This can increase your sales by around 60% because people want to explore products visually.
It has been estimated that approximately 80% of people watch product reviews before buying a product. When I was buying my second laptop, it was so tough to find the best laptop for regular use. As I am working on Android apps, website development, and graphic design, I have to run heavy software. Then I decided to watch some reviews on YouTube, and finally I got the laptop for my work. So, my suggestion is for you to create product reviews from your eCommerce store and insert your eCommerce destination in the description box.
YouTube also launched YouTube Shorts feature to create engaging short videos which have the ability to viral your business within a day.
5. TikTok
TikTok is popular for short videos, and you can upload short videos to market your eCommerce products. A recent study shows that TikTok has over 1.6 billion users, with 1.05 billion active users.
Although TikTok is not available in all countries because of country restrictions, you can create and upload short videos for your products by using a VPN. This platform is highly engaging because everyone wants to show their talent using music, voices, and acting. So people make cinematic videos to go viral among TikTok users.
However, businesses should take advantage of these to promote their products or services by creating a brand account on TikTok. After creating a TikTok channel, you need to focus on products that young people love because almost 90% of young people use TikTok. So, this is your chance to go viral with your products and brand.
Further Reading
Social media platforms are the best way to get new customers, analyze customer needs, insights, and the most trending products from your eCommerce store. To achieve your sales goal, you should familiar with the best social media tools that really help you to grow your eCommerce sales.