How do you manage all of your social media accounts to get organic traffic for your Ecommerce business?
You will need the right social media tools, skills, training, and usable capability to run a successful eCommerce store on social media platforms.
Each social media tool has its own power to do multiple tasks. So without investing time in several tools, you should identify what tools are right for your business. At the same time, you will get a clear view of your future work and decision. Specially, you will know what to do next and what are your goals.
In this guide, we will discuss the best social media tools for eCommerce businesses and provide you with some ideas to implement them into your business in the right way.
6 Best social media tools for eCommerce Businesses: Complete Guide
Social media helps eCommerce businesses to grow customers and reach new customers. So when you intended to use social media tools for your business, you should know what tool is best for your business.
Here are 5 best social media tools for eCommerce businesses:
- Brandwatch Social Media Management
- Buffer
- Hootsuite
- Canva
- BuzzSumo
- Sprout Social
1. Brandwatch Social Media Management
Brandwatch social media management is a universal tool that allows you to manage the entire lifecycle of your campaign. You can use this tool to engage with your customer through content planning, Setting goals, posting, and scheduling.
Also, it provides various social media features to analytics customers and manages all the chats in a single inbox. Brandwatch provides a dynamic consulting service that can help eCommerce businesses to grow using the right direction.
2. Buffer
Buffer is a social management platform that helps eCommerce businesses to schedule, manage and post on social media like Facebook, Instagram, LinkedIn, and Twitter.
Buffer managers can create scheduled posts for social media when your audience is active. If your company has a quality management team then Buffer allows team members to review any post before sharing on social media. So, there is no chance to make any mistakes when scheduling posts to publish.
It also helps you to analyze customer needs, interests, country, and region. Knowing customer needs is the biggest thing for a business because when you can identify that what your audience needs and what they are searching for, you have the opportunity to launch new products according to your customer needs.
3. Hootsuite
Hootsuite is the most effective platform for eCommerce businesses to share postings, list, monitor, analyze, engage, and account management. Using Hootsuite, you can manage all social media platforms from one place. So you can say this is a platform that is also called a social media hub for eCommerce stores that can grow customers in a short time.
For example, analyzing customer needs, and interests, gathering data, creating response time and customer support as well as ad campaign analytics are another tools that help eCommerce businesses to increase engagement.
4. Canva
Running an eCommerce store needs huge images and editing work. Canva is a photo editing and photo generating tool that offers several features to make social media posts and allows you to create banners for your eCommerce website.
When you publish a post including images and visual content, it can receive more engagement higher than your expectation. Graphics has the power to stop the audience at your post. So Canva would be the best graphic design tool for both eCommerce stores and social media marketing. This tool creates unique high-quality images on your specific need. They have a lot of free templates with perfect sizes for Instagram, Facebook, Twitter, and other social media platform where you need to do small changes to your needs.
5. BuzzSumo
BuzzSumo allows you to measure your brand’s social reach. This tool is perfect for your eCommerce social store to analyze engagements, reach, and monitor customer behavior, content insights, and social competitor.
Using BuzzSumo features you can know better customer insight to launch new products that people searching for on your eCommerce store.
Through their content analyzing reports, you can provide quality customer service and enhance campaign reach for specific regions.
6. Sprout Social
For eCommerce businesses, social listing is an essential concept. Sprout Social brings this opportunity for social eCommerce store owners. This tool provides various features to publish content, engagement, social listing, analyze, collect important data, and schedule posting that make a business rocket growth.
Further Reading
To develop an eCommerce store’s traffic, sales, and brand loyalty, you need to give your best effort on digital marketing. Because you are running an online based business and most of the customers will contact you using online tools such as social media, email, and web chat. So, you need to know how to grow your eCommerce business with digital marketing.