A successful eCommerce website needs various features to improve customer engagement, product quality, shipping experience, and user-friendliness. When you run a good-quality website for your customers, it helps to increase your business profits and generate more sales.
eCommerce businesses focus on advertisements and promotions to generate sales, but they don’t have proper guidelines for website quality.
If your website is slow or isn’t user-friendly, no marketing strategy will work to increase your revenue.
In this Guide, we will discuss six must-have features for a successful eCommerce website that will increase your website’s performance and user engagement.
6 Must-Have Features for a Successful eCommerce Website: Step by Step
Developers are trying to launch new features for eCommerce websites to help businesses grow in the online marketplace. So, updating an online store with recent features could bring you success.
Here are 6 must-have features for eCommerce websites that can optimize a business:
1. Fast Loading Speed
An e-commerce website’s loading speed is crucial to standing out in the marketplace because the fastest website gets more traffic than the slowest website.
Ecommerce sales depend on an online store. So, every business should work on technical SEO to make an eCommerce shop more customer-friendly and ensure that customers can access your store without any barriers.
Search Engine Journal’s studies show that e-commerce websites that take more than 6–8 seconds lose 45% of sales because after waiting 2-4 seconds, traffic comes back to your website.
If you want to ensure higher sales from your eCommerce stores, you need to improve website page loading times by 2–3 seconds and invest more time to find any technical problems that your customers are facing while using your website.
To ensure that whether is your website mobile-friendly or not, you can check it using PageSpeed Insights.
2. Easy Site Navigation
Easy website navigation encourages a customer to stay relevant and spend more time on your eCommerce store, which might lead to sales.
A difficult navigation system blocks customers from browsing and purchasing products as they can’t find any relevance to your business.
To run a successful e-commerce website, make sure it has these characteristics:
- Fastest loading speed, on a website that has the fastest loading speed, customers can get access within 1-3 seconds. You can continuously check your website’s loading speed through Google Page Speed Insight.
- Link relevant product pages.
- Input quality and helpful content that contains proper information about what customers are searching for.
- Design your products and services in a good manner.
- Use a dynamic search function.
- Make your site mobile-friendly because 95% of people use their mobile phones to buy something online.
At this time, everyone uses the fastest internet service to connect with internet businesses faster. So, website navigation, page loading time, and user-friendly product listings make the buyer’s journey easier.
3. Real-time Order-track
Real-time order tracking is an essential feature for eCommerce websites. Using this feature, your customer can track the product status, which helps them stay updated without contacting customer care service.
The order tracking service provides information about the package status and the exact delivery time. These features increase customer satisfaction, encourage them to place further orders, and reduce the pressure on customer service staff.
4. Add Search Function
The search function allows users to search their queries and find their exact products quickly by filtering their search by such factors as color, size, price, discount, best-selling, and trending products.
5. Product Title and Description
Using a relevant product title and description helps customers engage with the products that they are searching for. Your customer should have more insight into the product that you are producing on your eCommerce website. Using this way you also can boost eCommerce website sales.
So, try to use relevant and informative product titles and descriptions. This can increase your website’s visibility on search engines, which will lead to more organic customers and grow your sales.
6. Use High-quality Videos and Images
Visual content is a more effective strategy to run a successful eCommerce website that attracts customer attention. It also allows people to share with friends, family, and relatives. So, there is a high possibility of making your business viral with video and image content. Try to use the dynamic video and image content insert feature on your eCommerce store.
To increase your visibility on search engines like Google, Yahoo, and Bing, you should index them in webmaster tools.