How important is mobile optimization for an eCommerce website? If you want to know the answer to this question, you have to do research on how many people use a mobile phone while purchasing any product online.
In today’s era, people love to use smartphones instead of computers or laptops because they can access the internet while traveling and going to meet friends. So, they can use a mobile device anywhere.
According to research, it has been shown that approximately 95% of people use a smartphone to access the internet and make purchases. That’s why mobile optimization for an e-commerce website is mandatory for every business.
In this guide, we will discuss mobile optimization for eCommerce websites in a deeper way and give you some tips to optimize your eCommerce store.
What is Mobile Optimization for eCommerce Website?
Mobile optimization for an Ecommerce website means designing and developing a website that is mobile-friendly and easy to use on a mobile device. Performance is important in this factor because a well-performing website can get more customers and increase sales.
What is a good-performing website? When you are working on website optimization, you should know how a good-performing website works. However, mobile optimization for Ecommerce websites ensures that your eCommerce store is responsive, easy to access, easy to navigate, and optimized for page load speed.
3 Important Factors in Mobile Optimization for eCommerce Websites
There are several factors in mobile optimization for eCommerce websites to focus on, but we have identified the three most important ones that you must apply to your website to boost your website speed on mobile devices.
- Mobile-Speed Optimization. More customers are using mobile phones to buy products online. So, mobile speed optimization is required to grow a business and increase profits.
- Responsive website design. A responsive website design ensures that users can use your website faster and are more comfortable with your web design.
- Ensure your store is search engine-friendly. Google loves search engine-friendly websites, as you are targeting customers from Google or other search engines. So, check whether your eCommerce store is search engine friendly or not and optimize it for mobile phones.
Is your eCommerce website mobile-friendly?
Finding the best answers if your eCommerce website is mobile-friendly or not, there is an online mobile-friendly URL checker launched by Google.
Using this tools you will know:
- Image and video loading speed
- Site navigation
- Text Visibility
- UI/UX design
- Responsiveness
- Crawled
- Googlebot smartphone
- Crawl allowed?
- Page fetch
- Indexing allowed?
Mobile-friendliness depends on many factors, but by using page speed insights for the mobile test, you are allowed to know how much time it is taking your eCommerce website to load and you can detect the cause of slowing down your site.
How do mobile-friendly eCommerce stores rank higher in search engine results?
Mobile-friendly eCommerce websites get more traffic than slow websites because of Google ranking factors. Google’s algorithms love websites that are optimized for mobile and desktop. So, there are high chances of getting a higher rank on Google, which could provide potential customers with a better user experience.
Search engine Jurnal’s John Millar says that a mobile-friendly website gets ranked on top of the Google page, which most importantly changes website traffic size. It is beneficial for those who are selling products using an optimized eCommerce store.
Google has powerful AI tools that detect a website’s technical SEO and content. That’s why every business should work on website optimization and provide good-quality content that is Google webmaster-friendly.
Suggestions for eCommerce websites
Running an e-commerce business means you need to add product images every day and implement some features that require you to develop a store.
But in that case, websites slow down for images or heavy features that need more time to load. That’s why you should check your website’s speed every day to see if it is running well or not.
As we already said, Google Page Speed Insight is the best and most free tool to detect any optimization error.
If you see some errors in speed optimization for mobile or desktop, you need to work on site development and speed improvement factors.
Further Reading
eCommerce website speed optimization is crucial to generate more organic traffic and boost sales. When you are working on organic ranking, it might take time to get traffic from search engines. But you can use social media tools to get instant traffic because social media has powerful features which boost your product to an interested audience.
Conclusion
It is clear that a mobile-phone-optimized website can have several benefits, such as increasing website traffic, increasing sales, and generating more revenue. Mobile-friendly eCommerce websites get organic rank on search engine results pages like Google, Yahoo, Bing, and Baidu, which leads to good user engagement and behavior.
Final thought: Every business should call SEO experts to optimize an eCommerce store for mobile devices and develop a website that is user-friendly.