Writing good product descriptions can convert customers into sales. In the eCommerce game, the product is the key factor to ensure your success.
If you have a good product and a well-written description of how the product work and what type of benefits users can get, your eCommerce visitor may purchase something according to their preferences.
We know that many of you having confusion about how to write a good product description and what is product description writing examples. That’s why we are writing this article to give you a proper explanation.
In this guide, we have shared how to create a good product description and included products and services description example.
How to Create a Good Product Description
Why has your selling strategy failed? Find out the best answer for you yourself because only you are the person who knows about your marketing plan and what changes you have made in your business.
Approximately 99% of eCommerce business owners made mistakes in the products description. Therefore, you should use authentic words for your product description.
Here are 5 ways to create good product descriptions for your eCommerce products:
1. Identify Customers Need and preference
Know your customer who they are and what they are finding from your eCommerce store.
Once you identify your interested customers, you will find the layout of the description that you need to write for future products.
When analyzing your customer need, you will get dynamic insights that allow you to understand which products are being viewed by customers, trending products from your store, and most search products.
That’s how you can get the writing structure for the product description. This will also help you to increase sales from your store.
To write a compelling product description, a few things you should keep in mind:
- Who is your target audience?
- What are the key features of your product?
- How does your product solve a problem or improve people’s lives?
- How does your product compare to the competition?
- What is the tone of your product description?
- How will you use product keywords in your product description?
- How long should your product description be?
2. Focus on product features and benefits
You can easily get customer attraction using the product features and benefits.
When a buyer visits the product page they don’t know how much the product is beneficial and it’s work. But when you describe the benefits and drawbacks of any product, they can easily decide whether they should buy this product or not.
You can also share video tutorials including a product uses guide, benefits, and drawbacks.
As an eCommerce owner, you have the responsibility to share product insight in detail because product details allow customers to better understand how the product solves a problem and improve lives.
3. Appeal to an audience’s emotions
You are running an eCommerce business online so people can’t touch desired products by hand. Although, this is a disadvantage for eCommerce businesses, but you can attract customers by writing an attractive product description including audience emotions.
Recent research illustrated that when people touch any product they wish to buy this particular product. But when your business isn’t able to show products from the physical, you can use influential videos, pictures, and well-written descriptions.
4. List All Product Information
Do you know what is your product information? Product information makes it easy to write a customer-friendly description.
If you still don’t know what is your product specification and details, you should collect all the data from the manufacturing company and note it on Spreetsheets.
Suppose, you are selling Acer Nitro 5 and you don’t know the product specification. Yet, you need to collect data from the Acer company or collect reliable data from Google by searching “Acer Nitro 5 specification”. That’s how you can collect data for a specific product.
5. Implement 4Cs of Copywriting Formula while writing description for eCommerce products
This is the era of eCommerce business and there is high competition to launch new eCommerce stores.
If you are also in that race, you need to stand out from the crowd by writing well description for your newly launched product. This will decide whether you will get organic customers or not.
Every business is dependable on Google. If you don’t have well written and helpful product description for the user, Google never ranks your product on the search result page.
You need to implement the 4Cs of copywriting formula while writing descriptions for your products such as Clarity, Concise, Compelling, and Credible.