Video content is far better than writing an Article to promote eCommerce business. But people love to learn without spending so much time on a video. So, short video ideas are trending this time.
The concept of creating short videos comes from TikTok. Yet, it has changed the era and marketing policy. According to customer needs, Instagram, Facebook, and YouTube launched reel features to attract customers to use their platforms but TikTok is still best for creating short videos.
YouTube has a large audience size before launching reel video features, where approximately 95% of people use this platform to promote products and services. Now, it is easier to promote eCommerce products by creating YouTube short videos. You never need to invest so much time and energy to create shorts for YouTube because it allows you to create shorts from images and provides free music to adjust with your shorts.
In this guide, we will discuss how to use YouTube shorts for eCommerce Marketing and share with you some tips to grow your business by setting goals.
What is YouTube Shorts?
YouTube Short is a feature that allows you to create short videos directly for your channel. The short video ideas launched TikTok but YouTube, Facebook, and Instagram also use this feature to connect users in different ways.
Basically, short videos consider 5 seconds to 60 seconds but you can upload more than 1 minute videos on YouTube shorts. It has been seen that short videos are more effective than long videos by engagement, reach, and views.
Why Use YouTube Shorts for eCommerce Marketing?
There are several reasons to use YouTube shorts for eCommerce marketing purposes. YouTube promotes short features and videos in several ways. So you have the chance to promote your eCommerce products or business without spending on advertisement.
In my personal experience, I was publishing videos on YouTube shorts to promote my technical services and I have uploaded 20+ videos on my channel. Suddenly, I have seen my 5 videos get millions of views over a night. I thought this is magic but really not. YouTube promotes short video features to attract customers to this platform. So this is the chance to make your business rocket growth with a short video.
Here are some benefits that YouTube Short provides:
- Filter and effects: YouTube’s short features provide easy filters and effects that enhance video quality, lighting, brightness, and style background video.
- Sounds and text overlays: When creating video content music is a big issue because we get worried about copyright things. YouTube shorts provides millions of free music to add to your short video as well as you can add text overlays while creating content.
- Trim videos: YouTube shorts allow you to trim any videos and provide features to create slow-motion videos from the short editor.
How To Use YouTube Shorts for eCommerce Marketing: 5 Effective Strategy
While you are converting your clothing brand, grocery, or any type of product business online, you need to focus on various factors of marketing such as how to grow an eCommerce platform online, how to increase sales using the best social media tools, etc.
To use YouTube Shorts for eCommerce marketing here are 5 tips:
1. Use short-form Product Intro
On YouTube Shorts feeds most of the videos don’t have any intro or title. Instead, creators use hashtags or short forms of intro or titles to reach new audiences. So, consider using a short intro or specific product title.
2. Work on Unique products
If you want to attract an audience toward your eCommerce business, try to work on unique and interesting products that people actually need. For example, the “Wireless Charger” is a product that people might get interested in because when they are using a mobile phone without charge, they could prefer using a wireless charger instead a cable.
3. Post interesting products your audience cares about
If you are running an eCommerce store that’s mean you have a lot of product to sell. As I said, you should work on a unique product. To increase sales from your store, you need to create scheduled YouTube Shorts and share them with the audience.
4. Schedule your Shorts
Audience love to get new content from the host. By creating schedule content, you can increase your community members, sales, brand recognization, shares, and likes. Use a schedule content publishing strategy when your audience is active.
5. Write engaging descriptions
Short videos raise without any title or description but by using engaging descriptions you can boost your SEO strategy and reach a targeted audience. You are running an eCommerce store, so try to use an effective product title and description including hashtags to viral your content.