Starting an eCommerce business is a big decision because there are thousands of things you need to face such as product research, setting goals, making plans, Setup a store, marketing and many more.
Although, having a good setup plan is enough to open your store but marketing plan helps you to reach your sales goal.
If you are thinking to start your own eCommerce store, this is the right time to gain knowledge step-by-step.
Over the last few years, eCommerce has grown 56% globally. So, you also need to understand the competition in your local community where you pursuing to serve your services.
In this guide, we will discuss what to know before starting eCommerce business and how to learn these things to bring your success.
5 Things to Know Before Starting eCommerce Business
eCommerce business has opened the door to buying and selling products online from home. This is convenient for both purchasers and sellers as they can control everything just sitting at home.
Here we have designed what to know about e-commerce before setup your store:
1. Conduct Product Research
Before starting an eCommerce business product research is the 1st step you need to do. The product research will give you an idea of trending products, the latest product, upcoming products, and the most sold products in the world.
This step is very crucial for your new store because the product is the key factor of an eCommerce platform. If you have unique and useful products, then customers must choose your store to buy their favorite items.
It’s no matter how unique and strong your idea is without perfect product research. Because common products have high competition in the market. That’s why you need something unique, qualified, new product that people searching for in your region.
2. Write an eCommerce business plan
If you are pursuing building an eCommerce store, your eCommerce business plan is the foundation of your business.
This is the complete setup of your business where you have written what is your platform name, what is your key product, what is your marketing strategy, how you will store the product on your eCommerce website and the delivery process.
Having a strong mindset and plan is the best way to stay in the right direction. For example, when I started my 1st eCommerce store, I had a strong plan for my business and have written all the necessary things that require for the future. And 1 year later I lost my direction and I was pretty much worried about my eCommerce store but my business plan assists me to tackle this situation.
That’s why writing your business plan and setting goals is essential to become successful.
3. Choose Your Store Name
Once you have the right product and eCommerce business model, this is the time to pick an attractive name for your eCommerce store.
6 tips for choosing an eCommerce business name
- Determine what is your service
- Never pick a name that is too smaller, you can choose 2-3 words.
- Pick a name that is related to your product, services, and business
- Choose a name that is search engine friendly, this will help to rank better in the search engine results page.
- Select a name that is easy to read and write
- You can add a state name as a suffix or prefix
4. Shipping Management: How to ship products online business
Before starting your eCommerce store you should know about the shipping system because you are running an online store. So you must have to deliver the product to your customer via a preferable shipping system.
If you are serving services in your local country, you can deliver products via a delivery boy. Also, you can choose the best shipping companies from your local country.
Best Shipping Companies for eCommerce Business of 2023
- United Postal Service
- UPS
- DHL Express
- FedEx
- ShipBob
- EasyPost
- Sendle
This is the list of United States product delivery services. If you are residing outside of the USA, you should search for the best delivery companies in your local country.
When you are running your business internationally, you have various options to deliver your products to customers such as Shipping through air, Shipping through land, Shipping through rail transport, and Shipping through sea.
5. Marketing strategy for new product
As a new eCommerce owner, you need to launch a new product in your store but do you ever think Who will purchase your product?
You are designing your eCommerce store with products but you need a proper marketing strategy to sell products.
To do so, there are several digital marketing strategies with help you to get customers for your store such as Social Media Marketing, Advertising, Organic reach using Google webmaster tools, and opening an eCommerce store on several social media platforms.
Best Social Media Platform for eCommerce Store
- YouTube
As a new starter, you can use social media to target your local community.