Every eCommerce businesses need to promote a product online to get a potential customer whether you are running a clothing brand, cosmetics, food, or macrame business.
Have you ever thought about video marketing? Because video marketing has the power to boost your eCommerce products with massive customers.
A product review video contains step-by-step instructions on how this product can help people and how should be used with a variety of information. When a person gets to know more insights about their preference products which he/she wants to buy, it makes them comfortable with these products. And there are higher chances to convert them into sales.
Considering all of these, most eCommerce businesses planning to setup their brand promotion channel on YouTube. Because YouTube is the most famous video-sharing platform in the world and you can get all types of customers. For example, If you are running a travel business, you can target people who are interested to travel, or if you want to reach an audience for any specific product you also have the chance to reach them by creating exciting videos.
However, eCommerce businesses need a video marketing strategy on how to capture high-quality videos and 4K HD videos using a smartphone, or camera. After capturing a video you will need video editing software to edit and add important lines. So you should know the basic steps to do so. In this article, we have shared how to do eCommerce product video marketing.
The Importance of eCommerce product video marketing
Video marketing became popular since YouTube video-sharing platform has launched. Since 2009 the platform growing rapidly with a wide range of audience because of the rise of using smartphones and today its became the number-one video content platform in the world.
Without video marketing, you can’t imagine increasing sales because when a customer thinks to buy something first they take research how good is the product and explore the uses guides by watching review videos on YouTube. And the video creator suggests the website or eCommerce shop link in the description box purchase the product. That’s how you can target customers by creating video content. I hope now you can understand how important is video marketing for eCommerce shops.
How to start eCommerce Product Video Marketing
eCommerce product video marketing sounds pretty much simple but the process isn’t. If you have a product and want to boost sales using a video marketing strategy. The skills you must need are video capturing capability, Video Editing, Graphic design, and SEO strategy.
Every business target YouTube brand channel to start video marketing as you can upload and share video for free because there is no channel opening cost, domain, or hosting cost.
Here are some ways to start video marketing for an eCommerce store:
- Product demo: These shows how your product work, instructions to use, and how customers benefit from using it.
- Unboxing videos: YouTube has millions of views on these types of videos as you can see what you will get with the product you are willing to buy.
- Testimonial videos: These type of video shows real experience from the customer that they are sharing positive thoughts about the product.
- Explainer videos: Product explanation is the way to describe your product features to interested customers. When you explain a product, customers can know more details and specifications about the suggested product.
- How-to Videos: How-to videos include instructions, information, and step-by-step guides on how to use these products, how you can control them, and buying guides as well.
Video help eCommerce website rank better
Google says, your content should be informative and helpful for humans. So, what do you understand by this? Your content should contain all the essential features and information that an individual topic needs.
As you are creating more product pages with the launch of new products but “What about SEO?”, Creating pages without SEO your products never rank on Google or other search engines.
According to the study by SearchEngineJournal, 69% of product pages ranking higher on the Google search results page who are using video features for their individual web pages. So video pages can rank your product and increase 41% online traffic on your eCommerce website.
Although, all the content doesn’t perform well because of the information and video creation gap. While creating a video for your eCommerce web page, try to add something unique, professional, and meaningful that customers might love to watch.
Video convert more customers on eCommerce store
What is your target? Obviously, getting more sales on your online shop. The video has the power to convert traffic into sales. When a customer comes to your website on their first visit, they explore your business, reliability, and trustworthiness related to your product and services.
When they found videos on your product page, there is a 99.50% chance to play them. So if your video is high-quality, professional, and informative, the traffic may convert into sales.