Ecommerce businesses are growing faster over the internet but lack the ability to market several eCommerce websites looking back to offline. Therefore, while you are thinking to start an online business, you should focus on an online marketing strategy such as the 4E framework for social media marketing.
The 4E framework for social media marketing helps you to provide knowledge on how you can categorize your marketing plan for audiences.
In this guide, we have shared the 4E framework for social media marketing examples which give you a proper knowledge of eCommerce marketing especially who want to sell products on social media.
What is 4E framework for social media marketing?
The 4E framework for social media marketing is a four-step process that helps businesses to create and manage engaging campaigns for eCommerce platforms and other productive businesses.
For social media platforms, the 4E framework stands for educate, empower, entertain, and engage. Although, there are several forms of the 4E framework but it defers on the structure and platform base.
- Educate: This option is for education purposes for your audience. Provide valuable information related to your company, products, and terms by writing blog posts or video content.
- Empower: Frequently give your audience special offers such as coupons, discounts, tutorials, purchasing guides for new customers, and many more things that go with your company terms.
- Entertain: Entertainment materials increase audience engagement. So, keep your audience engaged with informative, engaging, interesting, and funny content. Also, this strategy could bring massive like, share, and comment on your brand page.
- Engage: When you stop posting new content on your business page, it gradually recognize as an inactive platform. That’s why you should create new posts everyday and share polls and provide options to ask questions.
4E framework for social media marketing examples
4E framework is an essential marketing structure for eCommerce businesses because they allow you to manage, attract and increase sales on your shop.
Here are 4E framework for social media marketing examples that you should know before diving:
- Educate: A eCommerce company could create a blog post about the best product of the year, product reviews, and the best product to use in daily life.
- Empower: A eCommerce business could offer coupons, discounts, and special offers for the audience via social media.
- Entertain: People love entertainment. You should consider creating funny business memes, funny videos that people could love and share with friends. That’s how you can increase customer size without any campaign.
- Engage: This is not good enough to get an audience for your store but also you have to actively engage with the audience. Otherwise, social media platforms could reduce post reach and customer engagement without any notice.
Conclusion
This is the era of online businesses so you may have seen great competition in your industry. If you want to stand out from this competition, definitely you have to become an expert digital and social media marketer. Considering these, the 4E framework for social media marketing is an essential part of your success.