In the context of eCommerce, nothing is more important than being seen. Google Merchant Services is a great way to improve the visibility of an online store and your business. This tool enables the retailer to submit store and product data to Google and helps consumers to locate the products sold by these stores. Here is an insight on how you can use Google Merchant Services to increase your sales and value on net.
What is Google Merchant Services?
Google Merchant Services is a tool that allows online retailers to feed their product data into Google to use it in multiple functions in Google Shopping including Google Shopping ad, PLA and local inventory ad. Anyone who wants to enhance the visibility of their product on Google search engine needs this tool.
Key Features of Google Merchant Services:
- Product Feeds: feed your product information in a structured format and also handle the uploading of your product information.
- Google Ads Integration: One can transition effortlessly from creating the actual shopping campaigns.
- Local Inventory Ads: To the customers passing by the in-store products should be promoted.
- Promotions: Ensure that you use some of your ads to specially emphasize your special offers and sales.
How to Set Up Google Merchant Services
1. Create a Merchant Center Account
First of all, it is necessary to create the account into Google Merchant Center. This is a central place where you will be able to control all your product details and, correspondingly, all settings of your campaigns. Make sure you provide all the business details correctly where ever you find the option for it.
2. Upload Product Data
Then the next step is to submit also your product data feed. These include aspects like product name, description, price and picture. Ensure your product data is correct and is current to prevent Google from disapproving your product.
3. Verify and Claim Your Website
In order to use Google Merchant Services, you have to verify and claim your site. This is a way of making sure that only you have the authority to run that online business. Google offer several methods of verification: HTML file upload, meta tag, or Google Analytics.
4. Optimize Your Product Listings
It is also important that product listing must be enhanced using appropriate keyword to increase rankings. Make the product’s title and description easy and simple, consistent with the key terms that users search for. Good quality images and near accurate prices can definitely improve your listings.
Benefits of Using Google Merchant Services
Increased Visibility
When you opt in Google Merchant Services, your products can be located in Google Shopping, and attract more consultations. The linking with Google Ads also lets you set up shopping campaigns, thus helping reach a larger audience.
Enhanced Shopping Experience
There are the options such as local inventory ads and you can enhance the shopping experience for those shoppers who searching for products which are in their local region. It can generate more traffic to the actual stores if those are your tasting strategies or steps.
Data-Driven Insights
Google Merchant Service is very useful if it gives statistical data about your products. You can also tell which products are attracting the most clicks and checks to assist you in fixing your marketing tactics.
Best Practices for Google Merchant Services
Keep Your Product Data Updated
Always make sure that your product information is current. As such, the information can become outdated and eventually cause disapproved listings and a bad experience for the customer.
Leverage Promotions
To influence the customers to buy your products, there is need to display special priced offers in your product offerings. You can add the promotion details under your Merchant Center account in google with great ease.
Monitor Performance
It is recommended to track your products’ sales performance with the help of Google Merchant Center analytics. Get to know your target market through the data to help you fine tune your listings and strategies.
Conclusion
Google Merchant Services is one of the strong solutions for internet based businesses who want to expand their sales. When used correctly, each of the highlighted features will help your products get maximum exposure and convert more visitors. You should use Google Merchant Services from today to advance your online store.