9 Proven Ecommerce Email Marketing Strategies to Boost Sales

In your case, if you wish to fight to get into your customer’s inbox to run a successful ecommerce business, it is high time that you change your email marketing strategies.

This one is obvious, and I am sure, as an owner of an online business you already know how crucial ecommerce email marketing is. The gist of it is, no thing can ever replace that. But there is always a shift in terms of your customers’ need, and that, you have to switch to.

Yes, our main objective of using email marketing as a platform to market your products is to ensure excellent ecommerce customer engagement hence increasing the retention rate. That, of course, requires good and unique ecommerce email marketing techniques to make the customers interested and constantly captivated without quite reaching the point of ‘spam’.

Here in this blog, I will provide some common, effective, and realistic approaches to make your emails not only receive but compel, convert and generate profit.

Table of Contents

What Is Ecommerce Email Marketing?

Ecommerce Email marketing is a form of internet marketing that aims at using emails to promote a firm’s products or services. This entails to send customers message/ notification, promotion, newsletter or update. That way you can foster relationships with your audience, provide targeted content, construct message according to the client’s needs and options and navigate the customers through the ‘buying funnel’.

Here are four broad areas that need consideration in order to create an effective ecommerce email marketing campaign: segmentation, creation of content, automation and analysis. Ecommerce Email marketers and other strategists focus on the effectiveness of a campaign that can be expressed in terms of the open rate, click-through rate and conversion.

10 Effective Ecommerce Email Marketing Strategies

Okay, now let’s explore the most successful ecommerce email marketing strategies that would help develop buyers’ brand loyalty, enhance their experience, and raise engagement rates together with ROI.

1. Know your audience

It is indeed the rudimentary technique of ecommerce email marketing. You need to understand what your audience wants, but you cannot just be too pushy about it. Use progressive profiling in which one obtains the necessary information from consumers without presenting too many forms. This makes it easy to create a favourable and personalised atmosphere and, as such, makes it easy to extend the email open rates.

2. Set campaign goals

The first step in establishing objectives for an ecommerce email promotion campaign is to identify the objective of the campaign that is whether it aims to sell products, make the organisation more famous, or develop relationships with clients.

For example, you can send an email that introduces your brand and the values you uphold to potential clients or an email with discounts to keep existing customers coming.

Besides, don’t forget to set clear goals regarding your performance: reach a certain conversion rate or gain more clicks, address more subscribers, etc.

To measure the effectiveness of a ecommerce marketing campaign, track and these analyse essential KPIs for evaluation and the creation of additional strategies for effective email marketing.

3. Maintain a clean email list

Do people reply, or get engaged with a message, if it’s delivered to a clean list with fresh and active email addresses? The short answer to this question is – yes, substantially it would.

The long answer what kind of lists this is consists in the fact that this leads to the higher bounce rates that appear when the email cannot be delivered to the recipient.

You wouldn’t want that because it tells your ISP that your ecommerce email marketing campaign is low-quality, which reduces your sender credibility.

Thus, remove invalid email addresses to keep the so-called sender reputation and do not get into the spam list.

The greatest thing about this is that you do not spend to contacts who are no longer interested or have bounced emails; hence a better and cheaper marketing email.

4. Segmented and personalised.

Segmentation helps small businesses show their subscriber base in smaller segments that can be based on demography, behaviour or prior purchasing patterns.

It means that you can compose unique messages for updating segments, which help to build unique messages for reaching more conversions – whether acquiring more sign-ups, subscriptions or sales.

Small businesses with a constraint budget can target market a particular group of customers to sustain their business.

5. Choose best time to send email

Timing determines the probability of how often the audiences will open emails and get interested in the information.

You are ensuring that the newsletters you send out to your list of subscribers will be opened by more people when they’re most active, perhaps through certain hours of the day or even certain days of the week.

When is the right time to send the email? Try to know about your audience’s behaviour pattern, their interests, and the time zone they live in. Like that, you are able to target the best time to should send an e-mail to segments.

According to a study by GetResponse, 2.85 million Emails were studied to find out the best time to send an Email. Research showed that most opens occur at 4 a.m., and at 6 a.m. the highest number of clicks can be achieved. Concerning the overall performance there is the perfect day for open rates which is Friday while that for click through rate is Tuesday.

Ecommerce emailing strategy means that communication is not a one-time process and we do not overload the intended audience. After all, if you are sending many emails at once, the subscribers are likely to get bored and increase the rate of clicks on the ‘unsubscribe’ button.

6. Mobile-optimized emails

The majority of customers only use their work email addresses on the laptop. Their personal email addresses are going to be on their mobile, or at least this is what most of the employees would choose to do. You have to simplify it here and focus purely on customer experience; so ensure that the emails you are designing will be responsive. This automatically throws up higher click through rates.

Additionally, this particular ecommerce email marketing strategy you will also get to have a faster email loading time, and fewer instances of your customers leaving your email.

7. Themable title bar or words with density

The subject line is yet another element in email marketing, and one of the most successful tips that will assist with improving the open rate immediately. It is the header that the customers receive at the very beginning when reading your email.

It is for this reason, at any one point in time, your customer’s mail box will be full. Your email is going to be fighting with all the other emails out there.

Judgement – persuasive and urging an instant response positive first impression. This is the formula to come up with a good subject line to get the customers to open the email.

The amount of space where the subject of a mail appears and, therefore, where the message should resonate for real mobile users is severely restricted. The subject lines also need to conform to this format and be short, but filled with a lot of meaning with the potential to drive the reader to take action immediately.

8. Clear Call to Action (CTA)

A clear and easily spotted CTA tells the intended recipient what he or she needs to do after going through the content of the e-mail. It can lead the subscribers to buy a product, secure a particular service or even follow a particular website.

First, let’s state a purpose of the particular email as briefly as possible. What will the audience get when they follow the call to action button or CTA button? Think of the value proposition when writing a call to action accompanying the email copy. Moving away from the value-neutral strategy means people will use values to get things done.

When you feel it is time to write the CTA, ensure that you use cut and direct words that deliver what you desire your audience to do. It can be as simple as ‘Shop Now’, ‘Subscribe’, ‘Learn More,’ or ‘Get Started.’

It is also appropriate to emphasise the visual aspect of your CTA. To make it more noticeable it is best to use entirely different colours as the background, or use very bold CTA buttons. That, however, depends on the location where a business situates its operations. Play around with the CTA colours, buttons and the location of buttons and then base the buttons on the gained knowledge to achieve the best outcome.

9. Social Sharing Buttons

Subscriber can share your email with their friends on various social platforms through share buttons. This also goes a notch higher than a simple email as it takes your message to the next level and a wider population.

Sharing your content to the subscriber’s social profiles helps to build credibility to your brand. People will be more likely to buy something through recommendations from friends or connexion since they will be the ones believed most.

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