Ultimate eCommerce Content Marketing Strategy: Proven Tips to Boost Sales and Engagement

A mix of ecommerce content marketing strategy certainly is a long-term commitment, but it improves brand image and organic traffic that will eventually help in soaring conversion rates.

We have chosen some of the best examples of content marketing from e-commerce stores to get you in the mood for creativity. Many of them provide niche products, so you will be able to see how e-commerce websites selling any product can use content marketing. And we’ll share some tips on the building of your content marketing strategy.

Table of Contents

What is meant by ecommerce content marketing?

E-commerce content marketing is a subcategory of digital marketing.

Now that we have defined ecommerce content marketing let’s discuss the benefits of ecommerce firms undertaking it.

Good content directs people to your online store without you having to spend a lot of cash. Moreover, they bring niche traffic, which means only those people who show a genuine interest in your assortment and themes of their choice.

The journey that customer takes is often the following. Individuals type in interest stories or information they are in search of in search engines. They come across your article, your video, or whichever format you may be in, and engage with you. They continue to watch what you do or return for more in the future when they require the same information again.

At the end, they come across your products. They transfer this positive attitude toward your brand, all on account of your hard work on content marketing.

Ecommerce content marketing is the other strategy of advertising your store online. It is also cheaper than buying ad space or collaborations since it typically leverages SEO and real social media engagement.

What Makes Content Marketing Important to Ecommerce Business?

Today’s consumer, when considering making a purchase, goes to the Internet. Indeed, research conducted among consumers reveal that 66% of the consumers conduct online research before they can make their purchase.

That is why with content marketing, you can reach out those customers at the research stage, that you can guide them in going for your product and not the other ones.

It can also assist you in the management of leads, maintaining its relation with prior customer as well as raising the awareness of the brand to the public.

eCommerce Content Marketing Strategy

Below and follow is the list of some of the most engaging content marketing examples:

1. Quizzes

All people like to indulge themselves once in a while and discuss things about them. If it was a hilarious, well produced quiz, I’m sure you could obtain a hell of a lot of traffic. And they’re easily shareable as well so you will be getting referrals and social shares as well.

Further, assuming that you will be given completed answers to it, the replies can be valuable for modifying offers and communication based on the participants. For instance, you can ask them about their skin type in order to tell them what products they should use and what they should avoid.

However, if you are not interested in integrating one more tool to your ecommerce site, you possibly can always gain more insights about your customers. It’s as simple as linking to a form in your newsletter!

2. Share your story in great looking blog post articles.

Now a days storytelling is also very effective in the eCommerce content marketing to build appeal. It serves to grab the audience’s attention and allow them to understand your brand on a much deeper level.

So as to share emotional experiences with your targeted consumers, it is vital to tell the stories of your founders, achievements, values and culture. Your customer stories and their successes or failures can also be illustrated to show how your products assist them.
Consumption experience for the Little Leadership and the outdoor lifestyle brand YETI often does a good job in targeting the emotional aspect of the audience through storytelling of their customers lifestyle, challenges and goals.

3. Upload values on your YouTube channel

The REI company deals in outdoor apparels and equipments and is a clear example of an organization the gives value to its target clientale for free. Others use videos on common areas of concern with their customers.

Through their page, they maintain a YouTube channel with more than 500 very specific, how-to videos to address all possible subscriber questions regarding outdoor exploration. The special short films REI Presents gain more than a million views every time, sharing the stories of inspiring people, conservation, and the pursuit of the outdoor life.

They have series about all their target sports and travels; destinations, camp recipes, the how to, repairs etc.

It is a source which provides inspiration and some useful information for those people who want to start a new activity in their free time. And most importantly the seven brand values we have been discussing throughout the semester are all over the videos. It skips fewer cliches and there’s little of the hard sell; it’s about a love of the outdoors here.

4. Social Commerce Integration

The social marketing sites have shifted to become players in e-shopping platforms, and are therefore crucial marketing tools in online business. That is why e-commerce brands should aim to integrate social commerce to maintain their competitiveness. Nowadays you can buy things directly in social media platforms such as Facebook Shops, shopping featuring in Instagram, or shopping options on Pinterest; therefore, not only expanding the overall online presence but also simplifying the ways of making the purchase for the customers.

One case in point is Glossier, a beauty company that has thoroughly integrated the use of Instagram Shopping and made the process of purchasing a product as simple and easy as it is in actual social media posts. They feature influencers and customers using the products they sell often with links for direct purchases. It also helps brand it more convenient and quick to purchase as through Instagram shop feature, Glossier guides its followers to purchase its products from within the Instagram platform.

5. Make any event in a target market easily shoppable on ecommerce

Being involved to trade shows, concerts, fairs, or exhibitions offline is very effective way in order to interact directly with your customers. It makes your brand more easily approachable and reveals that it has a people side. You can also collect customer stories easier.

The Segafredo Zanetti Australia’s believes that it is important to inform their blog readers where next they expect to be parking their coffee van.

6. Being strategic about creating content is important in order to trigger an organic search.

Finally, you will want to ensure that your content appears towards the top of the Major Search Engines because if done so, it will turn into a very valuable source of traffic for your brand’s website. This is not as hard as it may seem to many.

There is two broad categories of SEO, namely, on page and off page optimization.

On-page SEO happens to be the process of optimizing content of the website. A case of such work is website optimization, part of which can include studying keywords, evaluating page loading speed according to the Google Core Web vitals metric, or focusing on the most popular content.
Off-page SEO stands for off-site SEO and it includes the content that is placed on other websites in order to help you gain brand recognition, credibility and visitor traffic. This is done through link building the practice of creating links from other relevant sites to one’s own site for guest blogging and affiliate marketing.

7. Create a glossary

No matter what you offer, never for a moment think your customers are familiar with all the jargons. You get more opportunity to talk and teach in ecommerce content marketing besides product pages.

Thus, potential consumers will learn who makes what, and this will make them opt for a certain section of available products in stores. Second, if they know what they need or buy, chances are they will be satisfied with the purchase they have made.

A glossary is perfect for SEO because people will find your ecommerce site with keyword search. .Aware of this aspect, your website will begin ranking for related terms, or be seen to the people searching for similar items. You’re likely to receive backlinks too.

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