Given the fact that online marketing is a never-ending process in the context of the constantly developing internet environment, effective planning models are valuable when it comes to reaching repetition. Based on 7C Online Marketing Framework, this document outlines the main guidelines to achieve success in marketing and communicate with clients.
In this article, we will explain what the 7C framework is and how it will help you make better digital marketing campaigns.
What is the 7C Online Marketing Framework?
7C is a strategic model, the aim of which is to draw attention to seven decisive aspects of Internet marketing. Together these components form an integrated approach that businesses can use to target consumers or clients and keep them interested and with the business online.
Below is a brief description of the 7Cs of online marketing and how they help towards getting there.
1. Content
It is content that forms the foundation of any online marketing technique. Relevant, timely, and informative content is attention getting and will help your audience to trust your brand.
How to excel in content marketing:
- Blog, vlog, and infographic posts should be based on the targeted audience interests.
- Concentrate on publishing articles that will help in search engine ranking in order to have a better view in the search engine results.
Make it easy for the audience to understand your brand and one they would always remember.
Why it matters:
- Brings in unique visitors to your website.
- Helps in placing your brand as a key service provider or product manufacturer in your sector.
2. Community
Customer loyalty is an essential factor if you are interested in sustainable business development. Social media is good at creating relationships with the audience.
How to build a strong community:
- Reply to the comments section, reply to direct messages and reply to those who use different handles to post on social media platforms.
- Establish discussion groups for your customers Only.
- There is nothing more authentic than UGC; therefore, the use of this marketing strategy should be enhanced.
Why it matters:
- Enhances customer loyalty.
- People get convinced to be advocates for the brands they transact with.
3. Convenience
E-commerce consumers’ preference for convenience is higher than before. It is therefore very important to make sure that there’s consistency in looking at the usability of the Website and the rest of your Online places.
How to prioritize convenience:
- Your website should be more mobile friendly.
- Offer them more choices … such as different ways to pay and varieties of shipping choices.
- It has been identified that cart abandonment rate is high; therefore, the aim is to simplify the process.
Why it matters:
- Increases conversion rates.
- Satisfies the customer directly and hence enhances customer satisfaction.
4. Customization
When it comes to the choice of a product or a service, customers have more resources available to turn to and therefore there is no better way to attract the client other than by personalizing it to him or her. A great example of how personalizing marketing increases engagement is when marketing is this way.
How to implement customization:
- Capture the customer’s data and come up with appropriate email marketing.
- Use active content that changes with the interactions of its users.
- Provide targeted offers related to products already bought.
Why it matters:
- Enhances customer experience.
- Widens customer base and results in higher customer loyalty and consequent sales.
5. Connectivity
Availability guarantees that customers or clients always have access to your brand across pocketed-run media touch points. It is an advantage if you are targeting a particular group – this way, you get to reach that group of your audience in whichever way they are comfortable with.
How to stay connected:
- Ensure any social media channel you target your audience through is up to date.
- Leads should be regularly reminded of your existence through the use of emails.
- Promote your website by ensuring you do proper SEO so you can get people visiting your website naturally.
Why it matters:
- Expands your brand’s reach.
- Remember your audience and how you engage them at every point of the cycle.
6. Conversion
Just doing the traffic is getting half of the work done; the proportion varies; a key aim is to turn visitors into customers. To ensure high conversion rates, the calls-to-action (CTAs) are critical, as well as the company’s sales funnel.
How to improve conversions:
- Ensure that you have professional Calls To Action used on the content and appearances.
- Try and implement multiple landing pages and multiple designs and messages with relation to conversion rates.
- On the basis of the post-use environment, it is possible to present unambiguous value propositions for taking further steps.
Why it matters:
- Brings about improvement in the overall profitability of marketing communication efforts.
- Guarantees sustained without interruption of sales revenues in an organization.
7. Consistency
Brand coordination and consensus creates a sense of credibility and deepens the identity of your business in the marketplace. To bring cohesion the predefined goals help your audience to notice your brand and even recall it.
How to maintain consistency:
- Always, make the content in the website have a consistent tone and style.
- Both online and offline branding should be synchronized to the organization.
- Make a consistent update and enjoy the feeds with your audience.
Why it matters:
- Builds brand recognition.
- Gives the audience the confidence to believe the information being passed to them.
How to Apply the 7C Framework
To implement the 7C framework effectively, follow these steps:
- Audit your current strategy: Overcome this to identify sections of strength and weakness for each ‘C’.
- Set clear goals: Set your goals in the kind of response that you would like to see from your online marketing campaigns.
- Develop a plan: Draw up objectives that take care of all of the seven elements and then incorporate all the components into a single grand strategy.
- Measure performance: Lastly, most of the analytics means, to some extent, can be utilized for tracking progression and making data-driven changes.
Conclusion
The 7C Online Marketing Framework is one the most effective tools that any business entity can use to be successful online. It becomes easy to have a balanced marketing mix agenda through embracing content, community, convenience, customization, connectivity, conversion, and consistency.
Implement the 7C framework from today and get better results in the online marketing, and a better and a long-lasting relationship with your customers.