Everyday the eCommerce business is constantly evolving as we have seen in 2023 the business has rapid growth. The opportunities for entrepreneurs to tap into untapped niche markets in 2024 will be more evolving.
According to a recent study by Shopify, 47% of new businesses started selling new products in 2022 with the new eCommerce niche. This is a significant increase from 42% in 2021 and 38% in 2020.
In 2024, there are numerous promising niche markets that might be wise to pick. Sometimes these markets are overlooked by larger businesses, but they might bring opportunities for those who want to invest their time and effort. In this article, we will discuss about 5 untapped niche markets 2024 with greater details.
5 Untouched Niche Markets 2024
Here are 5 examples of untouched niche markets 2024:
3. Biodegradable Tech Accessories: Eco-Friendly Gadgets
Nowadays Biodegradable products are popular in the market as the world becomes more environmentally conscious. This trend has a significant influence in the tech industry, where customers are looking for new eco-friendly gadgets.
However, Biodegradable tech products aren’t harmful for the environment because they are made of materials that can easily break down without harming the environment.
There are many different types of biodegradable tech accessories available in the marketplace such as phone cases, headphones, charger, wireless charger, charging cable, laptop sleeves and so on.
Here are some benefits of biodegradable tech products:
- Usually they reduce the landfill waste
- This type of products made from renewable resources
- They are safe for the environment as they non-toxic
- They are more attractive and unique because specially designed for customer attraction
2. Global natural beauty products
Women are more conscious about health and beauty products than men. Women are increasingly seeking out effective, safe, and sustainable beauty products which have less harsh chemicals and preservatives. So this trend has opened up a plethora of untapped niche markets in the natural beauty industry. The concept is clear, you can work on natural beauty products.
Women Natural beauty products markets are expected to stand at USD27.3 billion by 2027, driven by a growing customer consciousness towards eco-friendly and sustainable practices. The present untapped niche market for entrepreneurs is a good opportunity to serve unique and attractive women’s natural beauty goods in the specific market area.
There are several natural beauty products you can work on in the marketplace such as Natural makeup removers, Scalp treatments for hair growth, and Natural Deodorants.
Here are some benefits of untapped niche market in women’s beauty products:
- Sustainable and eco-friendly beauty products
- Personalized beauty items
- Beauty products for women of color
- Beauty products for mature women
- Specific skin concern
- DIY home care
- Travel beauty products
- Digital natives beauty products
3. Elderly Living and care
Nowadays the aging population is rapidly growing all over the world. That’s why they need care and tools that make life easier. If you are an entrepreneur, creating products for elderly living population would be a wise idea.
However, you may have a question about what type of product is good for elderly living people! To ensure that you are selecting the right product, you need expert research on the current market such as you can find out current products that are available in your selected niche. You also can create specialized therapy program, mental health apps that provides sufficient information to improve lifestyle, and telepsychiatry services,
Here are some niche ideas on Elderly Living and care:
- Personalized Nutrition and wellness plans
- Mental health and well-being services
- Technology-enabled solution for aging in place
- Specialized Financial Planning and Retirement guides
- Innovation senior living communities and facilities
4. Experiential Learning and Education
Traditional education style no longer works well with today’s workplace because of the digitalization of the world. People who are growing up in the digital world want to learn all the educational material by doing things, not just listening to any lecture. Learners want hands-on experiences that encourage them to do any task again and again. That’s why people are moving toward digital material and experiential learning and education.
If you have sufficient knowledge on experimental education, you can provide services for students or learners who want to learn practical material.
Here are some niche ideas on Experiential Learning and Education:
- Customized immersive learning experiences for professional skill development.
- Experiential STEM education for K-12 students.
- Interactive language learning.
- Immersive historical reenactments.
- Experiential entrepreneurship training.
5. Mental Health and Well-being services
Mental Health has become a well known topic in recent years, and there is a huge demand for affordable mental health services including online therapy, mental health app, mental health website, guidelines for lifestyle, telepsychiatry, individual mental support and so on.
Businesses who have expert ideas and education on this niche, they can provide different types of innovation mental solutions in this area.
Here are some niche ideas on Mental Health and Well-being services:
- Culturally sensitive mental health services for minority communities.
- Mental health services for a certain population such as first responders, and veterans.
- Online mental health services for underserved and rural communities.
- Primary care mental health services.
- Workplace mental health programs.
Conclusion
Throughout this article I have given 5 examples of untapped niche markets which have huge demand in 2024. As an entrepreneur you have to understand your expertise area and then select a niche where you actually can provide services. Afterwards, you can make an eCommerce website using the cheapest eCommerce builder and design your products on that store.